“WALK,” “RUN,” “HIKE”
Through these three activities, STRIDE helps make every step healthier.
Whether it’s a casual stroll through town or an adventurous hike in the mountains. Whether you’re not currently exercising or
a serious runner. We’re here to make everyone’s steps richer and healthier.
Let’s all WALK! RUN! HIKE!
Everyone's WALKABLE LIFE
When walking is fun, every day is fun, and the world is fun.
STRIDE is dedicated to expanding a “WALKABLE
LIFE” tailored to each individual’s body and lifestyle. By providing optimal shoes, foot health care, and exercises based on the science of walking, as well as proposing lifestyles that allow you to enjoy walking in a healthy way, we enrich and support everyone’s every step.
Everyone’s LIFE RUNNING
Running tailored to each individual becomes a daily supplement and a sport you can enjoy for a lifetime. STRIDE promotes “LIFE RUNNING”—a lifestyle focused not just on competition, but on running the long race of life. By selling carefully selected running gear and hosting a variety of events, we support everyone’s wellness.
Learn More About LIFE RUNNING (Opens in a new tab)
Everyone’s HOME MOUNTAIN
Let’s make that mountain your HOME MOUNTAIN.
STRIDE promotes outdoor activities that help you discover your favorite mountains and bring them closer to your daily life. Drawing on our wealth of experience and knowledge, we pursue “the safest and most enjoyable mountain climbing experience”
and strive to increase the number of people who deeply love the mountains.
Even with the best gear, health won’t become a lifelong habit without the experience of using it correctly and enjoyably. That’s why STRIDE operates on two fronts. By providing both products and experiences, we’re creating a culture and society where “health” naturally becomes a way of life.
STRIDE’s “Products” offer options for optimizing your entire body’s condition through your feet. We provide not only shoes and apparel but also care products and nutritional supplements, curating items that match your fitness goals and individual physical needs.
Domestic and International Brand Distribution / Wholesale
We identify trustworthy brands and deliver them to you alongside the latest insights.
Retail Operations (Stores / Online)
Through measurements and consultations, we provide recommendations that help you understand why a product is the right fit for you.
Original Product Development / In-House Brand Management
We incorporate STRIDE’s philosophy into our products and offer a line that supports everything from everyday life to outdoor activities.
Food Development and Sales
Through carefully selected trail food and nutritional supplements, we support building a body that enables you to keep walking healthily.
Product Development Collaboration / Joint Development (B2B)
We provide improvement proposals for brand and corporate development projects, drawing on our expertise in fit and exercise science.
STRIDE’s “Koto” refers to the “trigger” and “opportunities for continuity” that enable people to keep exercising. Measure, learn, try, and continue. It is through people and experiences that exercise becomes a habit.
Event and Community Management
Centered around WALK, RUN, and HIKE, we create opportunities where everyone—from beginners to experienced participants—can naturally come together.
Education and Training Services
Focusing on foot conditioning methods, we teach proper body mechanics and running techniques.
Content Production
We promote the appeal of running and the outdoors from multiple perspectives and provide support to spread accurate knowledge and culture.
Business Partnership Division
We collaborate with corporations and local governments to co-create societal systems that make every step healthier. We implement new value into society through initiatives such as community development and health management.
