STRIDE has been chosen as a partner by many international brands.
As an authorized distributor for various sports and outdoor brands,
we carefully select outstanding products from around the world
—including those for foot conditioning and activities such as “walking, running, and climbing”—
and deliver them to customers in Japan and overseas.
Product Planning
Leveraging scientific insights, we plan and develop in-house shoes, apparel, and other products that incorporate functions and benefits designed to promote health—features not found in existing products.
Localization
While maintaining brand consistency, we implement optimal marketing and sales strategies tailored to the needs and preferences of consumers in each country.
Curation
Leveraging our unique global network and discerning eye, we carefully select only products that align with STRIDE’s philosophy: “Every step toward health.”
E-commerce
We operate each brand’s official e-commerce sites. Beyond simply selling products, we share valuable information such as the stories behind the brands and proper usage instructions.
Sales Promotion & Wholesale
We focus on wholesale distribution through specialty stores staffed by experts who thoroughly understand each brand’s characteristics. Our sales representatives visit these locations to provide detailed support, including product explanations and sales techniques.
Customer Support
We have established a support center in Myoko City, Niigata, and have built a repair system involving both our own staff and partner companies. We provide comprehensive support to ensure customers can enjoy our products for many years to come.